Tip # 1 Part II- Clearly Define Your Business

YOU NEED TO SET G.R.E.A.T GOALS

Setting Goals Drives Success

Establish Written Goals & a Written Action Plan

One of the differences between many successful Home Business owners, and those that perhaps have not enjoyed as much success is that the successful Home Business owners have Goals and a written action plan to achieve them.

Establishing Written Goals based on your core belief system is fundamental for long-term success.  Basing your Goals on the reason “WHY” you’re doing your Home Business helps keep you focused and maintain balance in your life.

Review your written business statement and written action plan as the basis of your goals.  These all need to align, and your goals are a natural extension of your written business statement and written action plan.

Here’s a little (and I do mean little) history lesson that will (hopefully) help provide you with an understanding of how goal setting needs to evolve even further.

After all, corporate processes and policies are not one-size-fits-all.  A Home business or a Small Business needs to play by a different set of rules.

While there are very valid points made using the SMART method, these do not necessarily fill the need in the niche for Small business or Home Business.

We’re all familiar with SMART goals—it’s an acronym that has been used by business authors and many well-known experts for decades to describe the key elements of effective goals. Just as a reminder on the subject, SMART goals are defined as goals that are:

Specific           (Goals must be clear and concise)

Measurable     (Results must be able to be measured in some way, for example, the number of products sold each week, or the percent completion)

Attainable       (Goals must be realistic and attainable by the average employee)

Relevant          (Goals must relate to your organization’s vision and mission)

Time-bound    (Goals must have definite starting and ending points, and a fixed duration)

I take exception to these for four reasons:

  1. The problem with SMART goals is that (according to some people in the corporate mix, and I tend to agree) they just haven’t kept up with the faster, more-agile environment in which most businesses find themselves these days,
  2. SMART goals are derived from a corporate standpoint and may not serve the individual Small Business owner or Home Business owner as the best tool to the achievement of their success,
  3. Goals must be attainable by the average employee? Really?  Number one: who want so be average?  And number two: who’s to say what’s realistic?  You need to set audacious goals, because your goals need to inspire you!
  4. My good friend and business partner, Gary Landreman of Home Business Resource Center, sent me a copy of an article he had written (S.M.A.R.T. is Stupid) which made me re-think my position on goal setting tools. I will include excerpts a little later.

Now I had a well written, concise, easy to understand piece written on SMART goals, which I still want to share with you, because this interpretation is a bit different than what you see above normally see.

The difference is that THIS is intended for the Small Business owner or the Home Business owner, with YOU, the individual in mind, not the corporate world.

S   – Specific              To develop your Goals sit down and write exactly what you want to accomplish in your business making sure they are based on your core belief system.  You also need to take into consideration the other people that will be needed in your life and your business to be successful.

You need to have the details.  Be exact.  Your mind needs these details in order to process your request and format the appropriate response.  Once you begin in-putting this information, your mind goes to work to formulate a plan to arrive at your desired result.

I would suggest you read / review “Think and Grow Rich” by Napoleon Hill as a basis for how the process of goal setting and internalizing them works in achieving your goals

M – Measurable        How will you determine that you’ve achieved your goal?  You need a way to gauge your progress and success, so have an easy way to check that.  For example:  if your goal is to make $15,000.00 per month, then the way to measure your success is to look at your bank account.

A  – Attainable          Is this something you can truly achieve?  Making a million dollars in your first month in your Home Business may not be attainable.  Perhaps this needs to be moved into your intermediate or long term goals.  Also check it against relevance and time.  Is it important to you?

R  – Relevant            Does this have a logical connection to the success you are seeking?  Is it important to you?  If it’s not relevant to the specific goal, perhaps it needs to be moved to align with a different goal, whether business or personal.  Also check it against attainability and time.

T – Time-bound       That’s right.  Put a date on it.  Is it important to you?   I’m sure you’re heard many times before that a Goal without a Deadline is merely a dream; and that is a true statement.  If you’re not willing to make that commitment and put a date on your goal, perhaps it’s not important (that is for you to decide).

And here’s why the date is such a crucial component of goal setting.  It goes to the subconscious mind and how the mind responds to a deadline.   Your subconscious mind uses the deadline to drive you, to force you forward, toward achieving your goal.

There is a lot of great information out there on goal setting.  If you are set on using the SMART goal setting method, here are a couple of great resources I’d recommend to you:

Brian Tracy (get his free goal report at http://www.BrianTracy.com/FreeGoalReport )

Michael Hyatt (visit him at http://michaelhyatt.com/goal-setting.html  )

“A goal is a dream with a deadline.”    ~Napoleon Hill

“Committing your Goals to paper increases the likelihood of your achieving them by one-thousand percent!”    ~ Brian Tracy

Another method is the C.L.E.A.R. method of setting goals.  This method was defined by Adam Kreek.

You may know Adam as an entrepreneur, a motivational speaker, and a guy who just happens to know a lot about setting goals. Not only did he win a gold medal at the 2008 Beijing Olympic Games with his Canadian rowing team, but he and three other rowers came within a few days of completing their row across the Atlantic Ocean. Unfortunately, a rogue wave capsized their boat after 73 grueling days at sea.

According to Adam, the new business environments of today require a new way of setting goals, thus CLEAR goals.

Collaborative (Goals should encourage employees to work together collaboratively and in teams)

Limited           (Goals should be limited in both scope and duration)

Emotional       (Goals should make an emotional connection to employees, tapping into their energy and passion)

Appreciable    (Large goals should be broken down into smaller goals so they can be accomplished more quickly and easily for long-term gain)

Refinable        (Set goals with a headstrong and steadfast objective, but as new situations or information arise, give yourself permission to refine and modify your goals)

I take exception to these for four reasons:

  1. The problem with CLEAR goals is that they are also derived from a corporate standpoint and do not serve the individual Small Business owner or Home Business owner as the best tool to the achievement of their success. Why you ask? They keep referring to “employees” and if you’re in business for yourself, you should be taking exception to that, or going back to the nine-to-five.
  2. They suggest limiting your goal in scope. Limit in scope?  You need to set audacious goals that will INSPIRE you!
  3. They suggest limiting your goal in duration. What does this mean?  That you give up or quit if you don’t achieve the goal?
  4. They suggest giving yourself permission to refine and modify your goal. This seems to be an ambiguous statement allowing you to justify changing your goal, and seems to be taking away from the reason for setting a goal in the first place.  You set the goal and modify the action to achieve the goal.  Don’t back off if it gets difficult.  Only if the goal is not achievable do you change it.  

Now for the promised excerpts from Gary’s article.  Gary has owned several successful “Brick and Mortar businesses, is a highly successful professional salesperson, has been very successful in direct sales, and is the author of bestselling book “The Professional Sales Warrior”,  so he’s had plenty of experience setting goals and knows what he’s talking about.

GOAL Setting needs to INSPIRE you to achieve something that seems out of reach to the            “normal” person.  High Performers clearly understand that setting small – average GOALS that are easily attained will give them small- “average” (WHO WANTS TO BE AVERAGE?) results, and never bring them the results that they wish to achieve – they want the Top – the Peak – the Summit… and you’ll never get to that level by setting such easily reached GOALS.

When you set your GOALS throw off the Constraints of the Past!  Have CONFIDENCE – Think Beyond …

–Did President Kennedy say, “Maybe we can get to the moon by 1980 or at least by 1990?”  NO!!  That would have been the GOAL if he followed the S.M.A.R.T. GOAL Setting thought process.  But thank God he didn’t.  He said, “We will land a man on the moon by the end of the decade!”  He CONFIDENTLY said it and he INSPIRED the whole nation and they did it!!!!!!

So don’t fall for the S.M.A.R.T. quackery.  When you set your GOALS Think Big!  And for goodness sake don’t care what other people think— Most of them don’t want you to be successful – they’re jealous of you.  They want to hold you down…  be yourself.

The first thing you need to do when Setting your GOALS is to have your foundation firmly established.  WHY do you want to achieve the GOAL – how will it help you and your family.

Then you need to have the proper mindset about the GOAL and the ATTITUDE that you will achieve the GOAL… You have to go about this with ferocity – like you’re going to run right through a cement wall. PASSION!!!!!!

Then make sure you Think Big — achieving a small GOAL might make you feel good, but will it change your life NO – probably not.

Let me give you an example… A lot of people in fact the majority of people choose monetary GOALS.  They want to make more money, but the GOALS they make for themselves are almost always too small.

Maybe they are currently making $80,000 a year and they say to themselves, “Boy I sure would like to be making more than that in the next 12 months!”  So they set a GOAL to make – let’s say $90,000.  You know what usually happens – they might achieve the GOAL, but it doesn’t do them any good.  They just spend more.   Then when you ask them why did you have such a small GOAL that didn’t have any effect on your life?  They say something like – I didn’t think with what I currently do that I could make more!!  Their WHY wasn’t strong – they were not INSPIRED!

No Kidding — instead of an extra $10,000 a year why didn’t that person say “My GOAL is to Double my Income in 12 months!”  I know why – because most people don’t want to have to change and have to think and discover a way to do it and then a year later they are still complaining!  “I don’t make enough money!” cry-cry-cry—

The High Performer’s – the Wealthy know that it’s just as easy in fact maybe even easier to double your income than it is to jack it up by such a trivial amount.

Where are YOU!!

So today start asking yourself WHY — WHY — and then if you’re Passionate about making a change – THINK BIG – FOCUS – BELIEVE IN YOURSELF – TAKE ACTION and NEVER, NEVER, NEVER GIVE UP!!

Set G.R.E.A.T Goals.

This is specifically intended for the Home Business owner, the Small Business owner, and the Entrepreneur.

G – Growth                 Your goals need to make you grow, to stretch, to actually go out and achieve.  You need to step right up to the edge of your “comfort zone’ and then …STEP OVER that line!  Your goals need to INSPIRE you.  When you set your GOALS throw off the Constraints of the Past!  Have CONFIDENCE – Think Beyond … THINK BIG.  This is your business.  You are the only one who sets the limits.  Let’s face it, nobody said it would be easy.  But it will be so worth it.

R – Reckonable           You need to be able to quantify your goal, to measure it.  How will you determine that you’ve achieved your goal?  You need a way to gauge your progress and success, so have in place an easy way to check that.  For example;  if your goal is to make $15,000.00 per month, then the way to measure your success is to look at your bank account.

E – Exact                      You need to be specific, precise.  Your goals need to be WRITTEN DOWN.  You need to specify exactly what you want to accomplish in your business making sure these things are based on your core belief system.      You also need to take into consideration any other people that will be needed in your life and your business to be successful, and account for them within your goals

A – Actionable            Are there actions which you can take to accomplish your goal?  What are they?  Again, be specific.  Several actions may be needed to accomplish your goal.  Each action is specific to achieving the goal and inter-related to the other actions and the end result.

T – Time-Bound           That’s right.  Put a date on it.  It must have a Deadline.  Is it important to you?   I’m sure you’re heard many times before that a Goal without a Deadline is merely a dream.  That is a very true statement.  If you’re not willing to make that commitment and put a date on your goal, then I guess it’s just not that important (that is for you to decide).

And here’s why the date is such a crucial component of goal setting.  It goes to the subconscious mind and how the mind responds to a deadline.   Your subconscious mind uses the deadline to drive you, to force you forward, toward achieving your goal.

Once you have written your Goals, start the process of prioritizing them.

Decide which Goals are the most important to you and your business and place them in order of how you want to achieve them.

This is the correct way to write your Goal:  a) in the first person,  b) as if it’s already been accomplished, and,   c) the date by which you will accomplish your Goal.

Example:

“I have 100 Team Members in my organization”… October 31, 2015

Or perhaps

“I make $15,000 a month”… September 30, 2015

This is exactly how you write your Goals… In the first person, already accomplished and, as you see, with a DEADLINE…

Once you have developed, prioritized and written your Goals with a deadline begin the process of writing an action plan.  Again (as with your action plan for your business), what I’m advocating is simply a short written plan of action outlining the processes you will follow to achieve the results you’re seeking

To start writing your action plan, write down all of the potential actions you could take to achieve your Goal.  While you may not use all of these actions, draw from this pool to formulate the final plan.

Keep in mind that the action plan can change, and even the deadline can change, but the Goal remains the same, unless you determine that the Goal is for some reason unattainable or no longer relevant.

Because the Goal is based on your core beliefs and the “WHY” in your life, it is structured on a solid foundation, so your chances of then attaining the Goal have increased dramatically.

Once the action plan is properly written and in place you must now TAKE ACTION to implement the plan.  The attainment of your goals is based on one thing and one thing only…YOU TAKING ACTION.

Here is the #1 reason most people do not successfully achieve their Goal – they don’t follow through with the next step of the system, the part that is crucial for success.  They don’t do it because they think they don’t need to, but I assure you, to reach your maximum potential of achievement you must follow through with this next part.

Every morning – and I do mean every morning – take a minute a write down your Goal and a few actions that you’re going to take that day to push your Goal toward success.

It’s really very simple – here’s an example:

Goal:  “I have 100 Team Members in my organization”… October 31, 2015

Actions:

  • Contact 3 prospects today
  • D 3-way call with John at noon
  • Be on training call at 4 PM
  • Put together & place Facebook ad

Now read it out loud, to yourself.

It’s that easy.

And you need to do it every day.

Know what?  Some people just don’t want to do it.

The reason that you must do this; the actual physical act of writing out and then reading (out loud) your goals implants them in your subconscious mind.  From there, your subconscious takes over, constantly and consistently pushing you forward.  Even though you are not aware of it and may not be consciously thinking about your goals, your subconscious is working in the background to solve problems and drive you forward.

What the mind can conceive and believe, you can achieve.

You will, of course, need to monitor your success.  To do that, use this simple system.  Each night before you go to bed, read the Goal and the actions that you wrote in the morning, and ask yourself:  1) Were you successful?,  and  2) Are you closer to your Goal now than you were this morning?

That’s it…  When you assess your success just before bedtime your Goal will be once again implanted into your subconscious, and your subconscious mind goes to work.  You will be amazed at often you’ll wake up the next day with some great idea on how to move your Goal closer to a successful completion.

Following this Goal setting system and writing an action plan is extremely powerful.  Follow this simple system as described and be consistent in writing your Goals every day.  It will be the catalyst in your journey to success.

Pick what works best for you.  As you compare, you’ll see many comparable elements.  Some things are just a given.  Others …well, it’s a matter of how you actually define them.

If you shoot for the moon…and miss?  Guess what…you’ll still wind up among the stars (and that ain’t a bad place to be).

So I dare you….to Dream BIG

I believe in you!

Home Business Resource Center is dedicated to helping you achieve the success you are seeking.

If you would like additional information we have not covered, or you have questions or comments, please let us know.  We’re here to help YOU.